Things You Wont Like About Catcher in the Rye Essay Topics and Things You Will

Things You Won't Like About Catcher in the Rye Essay Topics and Things You Will Here are a few essay prompts to achieve that. The majority of your essay ought to be your thoughts, non drumhead. Still, every one of them would show up in the overall list. In such a scenario, examples arrive in handy. Ruthless Catcher in the Rye Essay Topics Strategies Exploited Be certain to address notions like how the human body and the mind mimic machinery, the ways that human relationships are often as cold and impersonal as machines, and so on. It is crucial that you don't incorporate any details which you haven't discussed within the body within the conclusion. By building a plan, you make sure that you won't be stuck in the center of your creative procedure or forget what you wished to write about. Examine the different sorts of relationships Holden attempts and the various kinds of intimacy in the book. During the practice of growing up, lots of new emotions and experiences can change somebody's priorities. It is the procedure of informing another person of her or his ideas and feelings. The reality is that interactions with different men and women usually confuse and overwhelm him, and his cynical awareness of superiority functions as a kind of self-protection. A person who is lonely may find it difficult to form relationships because they're not able to socialize. But What About Catcher in the Rye Essay Topics? In reality, Holden is attempting to say he want to save them from running out of their innocent zone and go through the harshness and desperation he's going through. Red hunting hat for a sign of rebelliousness 3. Top Catcher in the Rye Essay Topics Choices Nevertheless, the true situation doesn't leave much to look forward. He's also unable to produce clear, rational decisions. Biological change from child to adult is the kind of death that Holden is attempting to resist and it is frustrating for him to need to manage this. Discuss Holden's loneliness and depression with respect to the way that it permeates the full chapter. Don't forget there are textbooks and internet tools you'll be able to utilize to check whether you've put a comma in the appropriate place or used the appropriate article. To choose the proper topic, you should first read the book and put down all of the intriguing ideas you run into as well as a number of the points to include are literal devices found in the texts. According to Stradlater, fantastic writing is only a question of getting the commas in the appropriate places. In addition, don't neglect to look at our essay samples, as they can let you understand what your paper should look like and supply you with some new topic ideas. Together with the topics, you'd come across loads of papers at no cost. You have to be proficient in the topic, have an overall idea about the chosen issue and figure out how to get the best arguments to show your thesis. Catcher in the Rye Essay Topics Ideas From the exterior, one of the very first differences one would see is the usage of flying buttresses in Gothic architecture. Don't attempt to express tips that you think are expected from you. In the body you'll want to have three or more key ideas, so jot down the points you will expand upon in your outline. In this manner, you are going to be in a position to create new creative thoughts and intriguing points of view. If, on the flip side, you think Catcher in the Rye isn't a sexist novel, find evidence and create a good argument to substantiate your claim. To begin with, Jesus isn't a phony. The 5 principal parts of symbolism indicate the struggles which he faces and his emotional instability. Holden is quite an insecure teenager desperately hoping to connect with someone. He also sees the same thing in Phoebe. Sometime later, he decides to hire a prostitute. He is also lonely because he has lost his connection to all of his friends. Mr. Spencer has a far superior understanding of the way the world functions as a consequence of his age. Holden has a difficult time relating to others, and doesn't fit in. This summarises he seeks independence as a portion of his identity on the planet. It's very closely associated with his struggle against growing up. Like Holden, teenagers experience uncomfortable feelings when their beloved men and women disappear, and with no assistance from adults, teenagers will certainly commit reactions they regret afterwards. Therefore, it's very important to adults to talk about any problems teenagers are facing and produce solutions for these problems with each other, or else, the consequences are unbearable. Hearsay, Deception and Catcher in the Rye Essay Topics 1 means to do so, is to provide writing prompts focused on various details of the novel. The essay isn't the simplest task to master. The entire novel is written in the very first individual. Writing an essay on a certain novel can be challenging, especially if you don't understand how to choose a creative topic. Reading is what will be able to help you develop your abilities. You must practice, improve your skills, and adhere to some basic things to do to compose a great text. Many students understand how to format the text but have no clue how to find inspiration. Many college students would say that writing is almost never simple, especially when you need to produce creative and intriguing topic ideas. Catcher in the Rye Essay Topics - Is it a Scam? This produces suspense by letting the reader read the entire novel and think that he'll locate a suitable place to go, like a friend's house. Sooner or later, the attentive reader sees the major hero's growth for a personality. In conclusion, the book is pretty tough for the children to read, although it's written about the teenager's life. The narrator in Novel is also terrified of change because he's hesitant when he's kissing the girl.

What Challenges Did The Peacemakers At Vienna Face And How...

What challenges did the peacemakers at Vienna face and how effective were their solutions? Charles Stewart, half-brother to Castlereagh –the principle British diplomat to the Congress of Vienna wrote ‘if we consider the power of Russia†¦what may we not fear from her?’ in response to the situation of high tension created in the Congress of Vienna. The peacemakers at Vienna had two major aims; to main a ‘balance of power’ throughout Europe, and to prevent France from ever reaching the level of power it had held under Napoleon once again. In attempting to achieve these aims they faced a number of challenges; particularly territorial adjustments and divide amongst the Power Nations. Territorial reconstruction was the greatest challenge as it created a wedge between the nations, breaking them off into secretive alliances and pushed the congress to the brink of war. The peacemakers were also most effective in dealing with this challenge as the solutions absolved other challenges. The greatest challenge the peacemakers at Vienna faced was the reorganisation of Europe through the division of territory, as Jarret presents â€Å"the main issue confronting the allied statesmen at Vienna remained the reconstruction of central Europe, especially Poland† . The problem of territorial dispute was the greatest challenge as many of the great powers had personal land at risk but the balance of power had to be maintained, in particular through the Polish-Saxon negotiations. Prior to Napoleon’sShow MoreRelatedProject Mgmt296381 Words   |  1186 Pagesprospective project managers with the knowledge and skills that are transferable across industries and countries. Our motivation for writing this text was to provide students with a holistic, integrative view of project management. A holistic view focuses on how projects contribute to the strategic goals of the organization. The linkages for integration include the process of selecting projects that best support the strategy of a particular organization and that in turn can be supported by the technical and

Organisation and Management for Gender and Intersectionality

Question: Discuss about theOrganisation and Management for Gender and Intersectionality. Answer: Organisations seek to become more innovative and adaptive and these types of organisations often struggle with cultural change of the company. Walker Soule (2017) argued that the leaders of the business can learn from the practices of movement that are made by the skilful makers. These types of movement provide details about the cultural movement on efficiency and operational excellence. Therefore, ultimate culture change may not be gained through top-down manner and the culture of the organisation lives in the collective employees hearts and habits. The shared perceptions of the employees can also bring the cultural changes. The authors described that significant changes within the organisation can often come from social movements and there must be the difference between private organisations and society. The leaders of the organisations can get the idea from the initiators that mobilise and engage the common people to institutionalise societal norms. The authors proposed to provid e evidence that the real change in organisational culture starts through galvanising and aligning all the staffs as the staffs have the power to move the organisational culture from status quo. Walker Soule (2017) proposed the idea of movement-based approach in order to change the organisational culture to have moderate friction as it is perceived as positive for the organisation. The readers can assume that this article of Walker Soule (2017) would have proposed the new idea of change management of culture through movement. The readers can also presume that this article is about a cultural change of the organisation that can bring through the employees' initiation through democratic leadership practices. The organisational policy cannot always bring the changes within the organisation; therefore, the leaders can take the actions to gather the employees in order to bring the innovation of working culture within the organisation. The leaders of the business can learn from the skilful movement organisers and they can also take initiative not to shy away from the friction of the organisations. The authors appeal to the wider audiences by stating that the complete absence of the friction for change can probably mean no change within the organisation. The authors heed on the side where the movement creates resistance. However, the limitation of the research is not focusing on the change management of culture for the first time and address the resistance for the first time. The authors do not provide any clue to recognise the root causes of the resistance and engage the right resistance to the leaders. Support for these claims of research methodology is documented by authors claimed of reference of the organisations Dr Reddy, a global pharmaceutical organisation. The article is supposed to take the data from secondary data. Secondary data has been collected from the Dr Reddy organisational case study and from the articles, journals and websites and government reports. The approach of the article is inductive type as both researchers Walker Soule (2017) did their observation of movement-based approach and they test the pattern of the research. After that, both authors provide their concepts with a degree of certainty. However, there is lack of supporting evidence of the data collection process of the research as there is no certain portion where the researchers share their data sources. The main limitation of the study is that the suitability of the research data is not clearly mentioned. Walker Soule (2017) stated that movement-based approach can bring cultural change as culture change of the organisation can only occur when the employees within the organisations take drastic actions. According to the authors of the article, leaders of the organisation should not be simplistic and they should not be too fast regarding the translation of movement into change management plan. In order to change the organisational culture, it is needed to bring the sense of urgency and the employees must harness the responsibility of change. The article found that the organisational change can showcase the spotlights of actions to see the changes in culture. In order to bring the cultural changes, the leaders also face the issue to mandate the changes. The authors conclude that the leaders of the business can overuse the authority to accelerate the transformation (Mills, 2017). The cultural change can bring the friction; however, the staffs must keep the harmony. No friction or resistance from the employees side may lead to failure of change. The leaders of the organisations can articulate the mission in order to change the structure of the organisations. This is a successful approach in order to tackle the resistance comes from the changes. The staffs of the organisation need to demonstrate the efficacy of movements must bring sympathy. The leader Prasad in the organisation Dr Reddy demonstrates the perfect cultural movement of change management. The leaders of the business must frame the issue first to apply the social movement within the organisation. This article also discussed MGT100 course material like demonstrating the quick performance of the employees so that the people can bring the innovation and customer-cantered approach to deliver the best outcomes for the organisation. In this article of Walker Soule (2017), the authors deliver the idea of harness the employees network in order to share the common purpose, bridging the ideas and building the collation among the employees. The reference the idea of social movement from the civil rights movement is to identify the movement of the members in order to discuss the strategy. Walker Soule (2017) described that the structure of the organisation and dominant culture can produce the outcomes and behaviour for the organisational changes. Social movement makers deploy the symbols and construct the costumes in order to bring the solidarity. The organisation can create the brand identity through unity and commitment (Walker Soule, 2017). The authors also suggested the theme of friction and resistance of the changes. The articles provided ideas of the skilful movement makers from whom the business leaders can take the idea. The organisational leaders must not shy away from the organisational resistance. The ideas of the business are about the movement-based approach in order to alter the business and it can provide a moderate amount of resistance to the employees. The leaders of the real-life business can learn the lesson from the social movement and they can lead the employees for the betterment of the organisation. The leaders of the business need to look for the friction where it can indicate the dominant organisational design (Mills, 2017). In the real life, some of the organisations need cultural change. Some of the organisations may also be more innovative and adaptive. In this scenario, the management needs to transform the demands of corporate culture. The idea of Walker Soule (2017) can give the real management about the idea of change through using the potential of the employees as well. The management must not always focus on the top-down mandate; the management of the real world organisation can dictate about conviction, creativity and trust. The organisations can face the issue of a multicultural workforce, resistance to change, diversity and cultural innovation. The real-life organisations can learn from the social movement how to initiate, mobilise and engage the employees to institutionalise the social etiquette. The managers of real-life business can understand the issues that have been facing the organisations. The organisational purpose needs to be set for the personal gain of the employees to conjure the emotions, the meaning of the work and incites the actions. The managers can demonstrate the employees about the quick wins process and the managers can ask about the delivery to the employees about the communication about cultural changes. In real-life business, the employees can resist about the changes, in order to unfreeze the changes, the organisation can increase the networks of the employees through building coalition, diversifying the networks and share the common purposes. First peer-reviewed article Bromley, P., Meyer, J. W. (2017). They are all organizations: The cultural roots of blurring between the nonprofit, business, and government sectors.Administration Society,49(7), 939-966. [doi.org/10.1023. publication/274314450.2016.08.006] The organisations can reshape social structure so that it can build the cultural explanation. The cultural roots of the business mainly focus on the leadership and employees and it focuses on the traditional sector. The mainstream explanation of the role of the leaders can change the transformed culture as well as the rationale of action. Leadership practices should be well-maintained in order to provide the best workplace culture to the employees of the organisation. Middle-management and leaders can ask to bring the change related to the technology in order to influence the social system. The willingness of the employees shows the culture of the organisation as one of the important considerations. Second peer-reviewed article Hornstein, H. A. (2015). The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), 291-298. [doi.org/10.1016/j.ijproman.2014.08.005] This article also discusses further organizational change in the implementation process of culture. The organisation can take the change as a project and this article describes the project-based initiative on cultural change. Organisational change is very necessary to bring the effective change in culture and leadership. The organisations can constitute the scientific rationale to show the show the hybrid responses of the workplace culture. The leadership practices must be accountable, effective and systematic to maximise the profits. Indirect quote from article one The cultural principles within the organisation are universalistic and in the private sectors, the organisations use various stakeholders in order to show the cultural variance or to show the change (Bromley Meyer, 2017). Direct quote from article two Whether or not a project is successfully implemented is at least partially a function of how much resistance users have to the changes in work (Hornstein, 2015, p.293). Reference List Bromley, P., Meyer, J. W. (2017). They are all organizations: The cultural roots of blurring between the nonprofit, business, and government sectors.Administration Society,49(7), 939-966. [doi.org/10.1023. publication/274314450.2016.08.006] Hornstein, H. A. (2015). The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), 291-298. [doi.org/10.1016/j.ijproman.2014.08.005] Mills, A. J. (2017). Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies?. InInsights and Research on the Study of Gender and Intersectionality in International Airline Cultures(pp. 71-91). Emerald Publishing Limited. [doi=10.1.1.547.5312rep=rep1] Walker, B., Soule, S. (2017). Changing company culture requires a movement, not a mandate.Harvard Business Review, 2-6.

Marketing Kripsy Kreme Company

Background Kripsy Kreme Company (KKD) currently with headquarters in North Carolina was established in 1937. The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries.Advertising We will write a custom case study sample on Marketing: Kripsy Kreme Company specifically for you for only $16.05 $11/page Learn More There was great improvement in production processes when the company adopted mechanized and computerized system of making doughnuts. However, it was until early 1990 when the company embraced public domain through its operation system. The move attracted investors who were interested in purchasing franchising rights facilitating penetration within various parts of United States, Canada and other international markets such as Australia. The company underwent some difficult season in the year 2005, since main franchisee branches in Arizona and New Mexico were declared bankrupt. The same scenario happened to stores within Canada and Far-East including Hong Kong (Anderson). The objective of KKD was to be an excellent business entity with constant and quality supply of doughnuts and other food products. Recommendation For the purposes of achieving Earnings before Interest and Tax of over 12%, KKD requires complete overhaul in pricing strategy. Such case requires utilization of penetration pricing method since sale of doughnuts require intensive distribution channels within target markets. Their products should have distinctive taste and produced in various attractive shapes (Burbridge and Coleman). They should as well offer integrated services to for purposes of reaching international market. Other applications should involve working together as a team across employment settings and sharing roles adequately for the purposes of advocating company’s integrity. At the same time, KKD products should be recognized as efficient and cost effective by the public. The s trength of scope is realized in its size and diversity as well as ability to attract and maintain solid relationship with the public (Burbridge and Coleman). There are various skills required from every employee for the purposes of maintaining safe and healthy work environment. There should be details on advocacy skills and explanation on how KKD employees could utilize their ability to maintain daily routines through education and management skills. There are various challenges and their effects on work environment. However, such challenges as described also present equal opportunities for employees within KKD which ultimately provides enhanced image for the company. The degree to which such emerging opportunities are utilized within KKD depends on the level of unity exhibited by employees across various departments. The Company should address the fact that level of problems encountered within KKD is basically linked to responsibility at the point of service. In addition there are provisions required in the process of advocating Company’s anticipated future.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This involves development of new ideas within respective work environments which includes realistic changes capable of fulfilling needs of both clients and staff. There should be further elaboration on management’s role in advocating for consumers rights. Conclusively, there should be exploration on strategies required for successful advocacy of employees’ plans. KKD is endowed with responsibility of embracing professionals as pertains to management and distribution procedures. There is that sense of promoting professional responsibilities resulting into safe practice environments. Various skills involved for execution of excellent services include teaching, mentoring, community service, participation in professional associations as well as peer review. The scope of service provision entails set of skills such as problem solving, means of communication and building relationships at work place. Basis for recommendation The company utilizes Global strategy in cases where it experiences strong pressures in line of cost reduction and less pressure in the process of venturing into local markets. In such a case all strategies KKD applies including making processes are centralized. This strategy emphasizes on nature of monitoring, integration and coordination of activities within local markets. The company can gain competitive advantage through such strategy by automating production and whole delivery processes hence ensuring that products and services are efficiently supplied. This is ensured through reliable storage services and provision of real-time monitoring processes at all levels. Such strategy ensures improvement in stock and purchases coordination based on order cycles (Johlke and Dale 265-267). However, there is i ncreased costs and expenditure experienced due to movement of goods and services from centralized location to across borders. The challenge arises due to differences in tariff costs which largely depend on country’s legislation rules as well as fluctuations in foreign currencies. Based on Multi-domestic strategy, KKD should enter into partnership with other related industries for purposes offering integrated services within international market. Gaining competitive advantage in this case depends on effectiveness with which decentralization process is executed. Decentralization on decision making allows for easier modification of products depending on local demand and nature of competition present. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the purposes of satisfying needs and taste of local consumers. However, utilizing multi-domestic strategy easily leads to loss on product’s distinctiveness since local adaptati on keeps changing over a period of time. Additionally, there is increased spending owing to complexity experienced in coordinating a range of strategies across boundaries (Johlke and Dale 265-267).Advertising We will write a custom case study sample on Marketing: Kripsy Kreme Company specifically for you for only $16.05 $11/page Learn More Alternatives, Risks, and Assumptions KKD should also utilize transnational strategy in cases where the company requires expertise for the purposes of overcoming pressures from cost effectiveness as well as local market adaptation. In this case, gaining competitive advantage would require KKD’s supply team to comprise of experienced knowledgeable individuals capable of utilizing their advanced skills in monitoring and coordination processes down the supply chain. Such applications would ensure significant reduction in costs and improved speed in processing transactions as well as quick response towards consumer needs. Under this strategy, the company allocates assets and capabilities depending on benefits obtained from each specific activity (Starbucks Corporation). KKD as a service company markets its services depending on customer needs. The company sub-divides the market into segments making it easier to serve both ‘upstream’ and ‘downstream’ customers through its various means of transportation. Other processes should involve assurance that any approved intervention is rightly administered for purposes of maintaining high healthy standards and protection of consumer interests (Doole). Additionally, process of continuous review provides good basis since it serves as key safety area within different environmental set-ups. This is due to the fact that health pressures have increasingly affected the environment hence created some loopholes which at times provide potential sources of risk to consumers. One of the disadvantages revolves around maintenance of optimal balance in the process of locating activities within various target markets. This is since all comparative advantages from various activities within value chain should be harmonized for purposes of effective management. Strategic decisions seem complex due to decentralized nature of the systems within the company. Therefore, management should steer creation of acceptable brand within public domain. Works Cited Anderson, Richard. â€Å"Lessons from Kripsy Kreme.† Journal of Business Case Studies 4.4 (2008): 2-30. Print Burbridge, John, and Rich Coleman., Krispy Kreme Doughnuts (KKD). 2010. Web.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Doole, Lowe, International Marketing Strategy, 2008. Web.. Johlke, Mark, and Dale Duhan. â€Å"Testing Competing Models of Sales Force Communication.† Journal of Personal Selling Sales Management 21.4 (2000): 265-277. Print. Starbucks Corporation, Company Profile: Reproduced in Business Source  Premier EBSCOhost. 2009. Web. This case study on Marketing: Kripsy Kreme Company was written and submitted by user Liam Richardson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Secession Debated Essay Example

Secession Debated Essay Example Secession Debated Paper Secession Debated Paper Secession Debated BY love_allY123 History 2110, Secession Debated Reading Worksheet For any six of the following items (you may omit any one of the following, except Joe Brown), A) define each orators position B) list 2 or 3 of their major arguments C) choose 1 or 2 quotes that you think best typify their position, or quotes that you find particularly striking. 1. Thomas R. R. Cobb Delivered his speech in Milledgeville on November 12, 1860 and the night before in Athens. Thomas was a very well educated man and served as a longtime clerk on the Georgia Supreme Court. He wrote many books on Georgia Laws nd Supreme Court Manuals. He also wrote a book called Law of Negro Slavery which highlighted his practice of restraint, control and puritanical Christianity views. Clearly he was a secessionist being a faithful Georgia man however his speech isnt all fire and war. He promoted control rebellion with specific reasons as to why secession is a viable option. In his speech he focuses on the effort of the northern states and frequently condemns Personal Liberty Laws. The parties are all dead, let them be buried and with them let us bury all the political and personal animosities which they have engendered and as brothers, as riends, as Georgias sons, let us come and take council together, how we shall avenge her wrongs, promote her prosperity and preserve her honor. The exclusion of half the states of the union has been decreed and we are called upon to record the fiat. Will you do it men of Georgia? 2. Robert Toombs was a faithful Georgia man and an a vid secessionist. His eloquence and passion allowed him to win over many antebellum Georgians with the speech he gave on November 13th, 1860 in Milledgeville. He served as a Georgia congress representative in 1846 the on the Senate in 1851; clearly a politically seasoned man. He starts his basic speech with a straight up call to action. We have not sought this conflict; we have sought too long avoid it; our forbearance has been construed into weakness, our magnanimity into fear until the vindication of our manhood, as well as the defense of our rights is required at our hands. The door of conciliation and compromise is finally closed by our adversaries and it remains only to us to meet the conflict with dignity and firmness of men worthy of freedom. The continues his speech with the unfair treatment of the south as if it were some nothing but barren land and derision. He talks about how the north is more favored than the south and says so in his next quote. Thus stands the account between the North and the South. Under its ordinary and most favorable action, bounties and protection to every interest and every pursuit in the North, to the extent of at least fifty millions per annum, besides the expenditure among them, thus making the treasury a perpetual fertilizing stream to them and their industry and a suction pump to drain away our substance and parch up our lands. 3. Alexander Stephens was a Georgian representative in The United States House of Representatives before and after the civil war and served as the Vice President of the Confederate States of America during the war. He was very good friends with Robert Toombs and it threw him for quite a loop when Stephens gave a unionist speech. These first two quotes from his speech was one that really stood out to me being the he Just stated what he thought so plainly and gives this situation a different feel. He is telling his fellow Georgians that nationalism is more important than having a southerner in office. He is playing the you should know better card and trying to make it seem like he is putting trust into these men. My countrymen, I tell you frankly, candidly, and earnestly, that I do not think that they ought. In my Judgment, the election of no man, constitutionally chosen to that high office, is sufficient cause to Justify any State to separate from the Union. It ought to stand by and aid still in maintaining the Constitution of the country. l trust, my countrymen, you will be still and silent. I am addressing your good sense. I am giving you my views, in a calm and dispassionate manner, and if any of you differ with me, you can on some other occasion give your views, as I am doing now, nd let reason and true patriotism decided between us. In my Judgment, I say, under such circumstances, there would be no possible disgrace for a Southern man to hold office. No man will be suffered to be appointed, I have no doubt, who is not true to the Constitution, if Southern Senators are true to their trusts, as I cannot permit myself to doubt that they will be. 4. Benjamin Hill was a unionist who gave his speech November 16, 1860. Hill was a U. S. Representative, U. S. senator, and a confederate senator from Hillsboro. He also ran for governor against Joseph Brown but was unsuccessful. He was also known as the peerless orator due to his eloquence and verbosity. A quote that really stuck out to me was this next one because it seemed to me like he was saying as Georgians they should not get mad at the Union for these recent aggressions since they happen so frequently they should not be talking about secession since that is a part of their everyday life. ignity, to our self-respect as Union men and Southern men, to have a cessation of these aggressions and an end to these disturbances. I do not think we should wait for any further violation of the Constitution. The Constitution has already been violated and even defiled. These violations are repeated every day. We must resist, and to attempt to resist and not do so effectively even to the full e xtent of the evil will be to bring shame on ourselves, our State, and our cause 5. Henry Benning gave his secessionist speech on Monday evening of November 19th, 1860. Benning was a Jack of all trades, he was a lawyer, legislature, and a Judge on the Georgia Supreme Court; man knew his way around the legal system, clearly. Fort Benning is actually named after him. His speech was very compelling and started off trange, it certainly got my attention more so than the others and was probably a breath of fresh air compared to the wait it out political views of the unionists. Bennings strong use of comparisons really makes his speech so much more entertaining and persuading. I almost feel compelled to secede after reading it. But this quote shows it more so that the injustices that the south has faced are more ugly, like a disease. l say that a separation from the North would be a complete remedy for the disease a complete remedy for both diseases, a remedy not merely to prevent abolition, but lso to heal the fugitive slave ulcer 6. Joseph E. Brown, governor of Georgia at the time sent out a letter on the 7th of December, 1860. Being a slave holder he strongly supported secession and with this letter he inflated popular vote from 51% to 58% to secede. He starts out his letter with three propositions, three questions attempting to Justify secession in the common mind. He was basically asking are you sure this is what you want? to the common people. Then he goes on basically double checking the reasons why they should secede and if they are Justifiable or not. However my favorite quote, which is oward the end is this next one. He Just states so plainly how he feels and does not apologize for what he says, well he is the governor so he doesnt really have to. My honest convictions are, that we can never again live in peace with the Northern abolitionists He then ends his speech with this next quote after persuading the audience that they should not be fighting each other but their common enemy. My fervent prayer is, that the God of our fathers may inspire the Convention with wisdom, and so direct their counsels as to protect our rights and preserve our liberties to the latest generation. I find Thomas Cobbs speech the most mesmerizi ng and compelling out of all of these. Like the book described in Thomass short bio before the speech one listener declared that is was the best speech he had ever heard and that he should definitely deliver it in Milledgeville. Since Thomas was already a man familiar with politics and slavery due to his books that he had written before I believe he was more than qualified to make a speech such as he did. I found it compelling, heartfelt and genuine. Because of it was a speech given so genuinely and so desirously I honestly felt like seceding after reading it. Because he started out very humble saying he is a common man then slowly eased into Lincoln being elected and if that is grounds for secession then talks about the constitution and condemns the Personal Liberty Laws and goes into four points of secession and what really are the grounds for it. Lastly he ends his speech thwarting the Fugitive Law of the Federal Government. I believe it was a well-planned, well invoked speech that got the point across clearly to the common man which was important back then since they took a popular vote on secession, 166 130 favored secession so clearly they got the point somehow.

Bulletin Boards as a Part of a Learning Environment

Bulletin Boards as a Part of a Learning Environment Best Practices dictate that you use your bulletin boards. Too often, teachers evaluate each other by how clever their bulletin boards are, especially at the beginning of the school year. Many teachers dip into their own pockets and buy bulletin boards already made, but handmade bulletin boards offer opportunities to: Display Student Work (as models of acceptable or good quality school product.)Support InstructionReinforce desired behaviors Display Student Work Posting student work offers two important impacts on classroom management: Reinforce and motivate students by recognizing their best work product.Model the sort of work that you want students to create. Star Student Work: A dedicated section of the board to post good quality work each week can help motivate students. Project Board: Project-based learning is one way to keep kids excited about learning and fully engaged. In self-contained programs, try rolling from subject to subject: after a big reading project, you start a big science project, or a big inter-subject project, like planning a house or a trip, including making budget (math,) finding a flight (research) and writing an imaginary journal (language arts.) One board could be the project board and turn over every time a new project comes up. Student of the Week: One way to support self-esteem, help students learn about each other and even to do a little public speaking is by having a student of the week. Choose them randomly rather than with any reflection of their behavior (dont decide on Monday that Johnny can no longer be the student of the week because of a bad recess.) Post their picture, a format for each child to tell about favorite foods, television shows, sports, etc. Include some of their work, or if your students portfolio fork, have them choose some papers or project they are particularly proud of. Support Learning Student Boards: Put students in charge of creating a board or boards to go with topics you are studying. Make creating the board (brainstorming, choosing what to find pictures of) a class project. You can have a few students responsible for individual boards, or you can have all students participate by doing research. Teach them how to right click on images online to save them in a file, and then show them how to insert into a Microsoft Word document to print. You will need to check your schools policy for colored output-hopefully you have access to at least one color printer. Word Walls: From kindergarten to graduation, a word wall with important words/terms to learn should be a part of regular instruction. For social studies, you may want to review new terms both as they come up and merely as you are reviewing for assessment. You can involve students in creating the board background (our first will use an undersea theme with sponge painting.) High-frequency words should also be part of word walls, especially with struggling readers. You might want to cluster words with similar endings or with the same irregularity. Interactive Boards: Boards that are puzzles or provide students with practice can be a fun way to use some wall space. A free website provides some fun ideas for interactive boards. Reinforce Desired Behavior There are many ways to reinforce positive classroom behavior. Positive Behavior Support  can include group rewards (a marble jar) awards (best speller, most improved) and homework charts. Your boards can also function to put individual students on notice, either a color chart or color-coded cards.

Anthropological Puzzle Assignment Example | Topics and Well Written Essays - 750 words

Anthropological Puzzle - Assignment Example The hunter who catches the large animal has the best part of the meat. Power also translates to their marriage traditions and male regard for large families. 2. What does the AAA statement on Race say in regards to biological vs. socio-cultural constructs of race? Give 2 specific examples. Why does this document say that that construct ‘race’ was invented? It says the ‘construct’ invented to separate by visible differences those who had power over others before DNA studies could show there were more differences within groups than between them. So, to create a labor force, control politics and channel wealth, differences that grouped people by physical similarities were a handy way of deciding who would rule and who would obey. But rather than biological or phenotypic differences, it is socio-cultural traditions that define groupings of people into nations or tribes. The way people behave and bring up their children determines what ‘race’ they belong to. Divisions were obvious among European American, black African slaves, and indigenous Indian people. In places like Europe, racial myths were exploited to gain dominance over Jews, Romanies, and homosexuals under the power of white Aryan supremacists. She showed how weak or deformed babies were left to die, and mothers displayed no grief or regret, a practice widespread through the community. Most mothers abandoned children with no chance of growing into useful adults or those who would be a drain on energy and resources. This heartless way seemed at odds with Western notions of natural maternal love. She saw the mothers were hardly able to look after themselves and had multiple pregnancies with many infant deaths, so the culture allowed women indifference for the ones that died, reserving love and care for the ones that lived. It made her redress the generally held assumption that maternal instinct is universal and innate.

International Business Strategy Essay Example | Topics and Well Written Essays - 1500 words - 4

International Business Strategy - Essay Example 30% of the 1100 joint ventures shaped before 1967 between one of the US firm and the company from the other developed nation did not survive largely due to organisational or strategic changes made by the management (Killing, 1982). The paper attempts to explore some key reasons behind the failure of large IJVs; at the same, it will also find the specific success factors of IJVS in emerging economies. Cultural difference between partners is considered one of the principal reasons that come in the way to the success of joint ventures. Before forming a joint venture, the companies do not conduct compatibility analysis. Most of the time, their management style differs from each other. One could be more decentralised in its decision making process while the other partner believes in more control and does not provide enough freedom to its line staff. Even after forming a joint venture, no efforts are made to create a suitable mix among the staff making the joint venture nonfunctioning. Farkas and Avny (2003) argue, "Difference in organizational culture is the reason for performance gaps in joint ventures rather than national culture differences. They also state, "The influence of cultural difference on the performance of international joint ventures is indirect, but highly influenced by the level of trust between its partners†. The researchers studied those joint ventures where one of the partners hailed from Israel. Cultural differences between western multinational enterprises and Japanese companies have also been determined as the factor behind the failures of their joint ventures (Brown et al. 1989). Chryslers merger with Daimler is worth mentioning here that could not evoke successful outcomes due to cultural mismatch between them. The Chrysler division was a profitable division prior to merger but its performance deteriorated after the merger. Management undertook several layoffs at Chrysler following the merger that was never anticipated in the beginning.

Causes and Effect of Poverty Essay Example for Free

Causes and Effect of Poverty Essay The level of poverty, causes and effects on the Educational sector as well as academic performance of students within the Nigeria is worrisome. Poverty, which forms a specific culture and way of life, is a growing issue in Nigeria. The number of Nigerians living in poverty is continually increasing; hence its effects on students performance. This research focuses on the causes and effects of poverty on the academic performance of pupils in primary school, using primary school within Pankshin Local Government as a case study. To create a comprehensive overview of the study and data collection, both primary and secondary methods were used. The primary method includes the questionnaire while secondary method includes books, articles, results and academics performance of students between 2005 – 2011. Questionnaires were distributed among three (3) randomly chosen primary schools, and the returned questionnaires were collated, analysed and interpreted. The results showed that majority of students in primary schools studied have parents who are living below poverty line subsequently, this affects their performance in school as a result of lack of income. Moreover, majority of the students whose parents are below poverty line have reported cases of different diseases which lead to absenteeism. Lastly, it was observed that some students dropout as a result of inability to pay tuition fees. This research hereby recommends that Government should team up with private bodies to make as well implement policies to reduce poverty. Finally, teachers are advised to inculcate teaching techniques that will help students understand the subject easily in order to perform well.

Albert The Absurd Camus Essay -- Essays Papers

Albert The Absurd Camus â€Å"Albert Camus is one of the most likeable and approachable of the mid-twentieth-century French authors† (Brosman 10).This is quite a compliment for Camus, but most would agree. In France, Albert is known for his many books, two which have made the French best-sellers list. His works are often read and studied in French secondary-school class rooms, introducing a countless number of students to his pieces each year. Camus also holds the high honor of receiving the Nobel Prize for literature in 1957 (Boak 346). His wide popularity has made his name known in North America as well. Just what is Albert Camus so popular for one might ask? The answer would be his approach to his work— the underlying beliefs of Existentialism or the theory of the absurd that characterizes his pieces (Wyatt 1).1 All of Camus’ works incorporate this strong sense of the individual having freedom of choice, and thus complete control over his own outcome. He acknowledges no help or contr ol from higher powers, just simply focuses on the individual; consequently, creating a sense of alienation. Albert Camus’ attraction to and his use of Existential beliefs began from his own life circumstances. Albert Camus was born on November 7, 1913 to his parents Lucien Auguste Camus and Catherine Sintà ¨s Camus. Albert was born in Mondovi, Algeria, a French colony until receiving independence in 1962. His father grew up an orphan due to being the youngest of five children. His mother sent him to an orphanage to lighten her load; Lucien never forgave his mother and family for this treatment (â€Å"Albert Camus† 113). Lucien served in World War I and was killed during fighting when Albert was still an infant (Lazere 72). After his father’s death, the ... ...Savage. Albert Camus. Vol. 8. Detroit: The Gale Group, 2001. 9 vols. â€Å"Albert Camus.† Wikipedia, the free encyclopedia. 30 Sept. 2004. 8 Oct. 2004. . Boak, Denis. â€Å"Camus.† The McGraw-Hill Encyclopedia of World Biography. 1973 Cruickshank, John. â€Å"Camus, Albert.† Britannica Biography Collection 1 – 3. MAS Ultra-School Edition. EBSCO. Lakeshore High School Lib., Stevensville, MI. 12 Oct. 2004. Lazere, Donald. The Unique Creation of Albert Camus. New Haven: Yale University Press, 1973. MacDonald, Paul S. â€Å"Albert Camus.† The Existentialist Reader. Ed. Paul S. MacDonald. Routledge: New York, 2000. 144 – 183. Thody, Philip. Albert Camus 1913 – 1960. 2nd ed. New York: The Macmillan Company, 1962. Wyatt, C.S. Existentialism: An Introduction. 6 Jun. 2004. 16 Oct. 2004 .

Models of Writing

Writing can be an intimidating task.   Many people of all ages will admit to avoiding and even fearing the writing process.   For some reason, the task seems daunting, so methods have been adapted to help ease the process for those that struggle. The five step writing process is typically composed of some derivation of the following steps:   prewriting, planning, drafting, revising, and proofreading.   These steps are widely taught in classrooms from the elementary school level through post graduate work.   The depth of each level is the thing that differs as writers grow and mature. Similar essay: Principles of Good Writing by L.A. Hill Summary The prewriting phase involves the production of ideas and even strategies for later writing of the essay.   This can include using one of many types of graphic organizers such as bubble charts or outlining techniques.   It can also be less organized like brainstorming lists or even random thoughts.   The prewriting phase is a time to explore all facets of an idea without judging or commitment.   During this phase, the writer will find a topic and create his questions for research.   In conducting his research, whether it be formal or informal, he will discover the answers to his questions. Thus the next sequential stage of writing is the planning stage.   Here the writer accumulates all of the information necessary and begins to sort it into categories.   This coincides with the text’s second step of finding and evaluating information from various sources.   Here the writer is still gather information without being certain exactly which he will use. These first two steps correlate with McQuinn and Roach’s first step in their writing process which is the idea step.   According to their website, â€Å"ideas are the heart of the message, the content of the piece, the main theme, together with the details (documented support, elaboration, anecdotes, images) that enrich and develop that theme by building understanding or holding a reader's attention.†Ã‚   Here the writer comes up with the central focus of his work and gather information to support it.   This information may be anecdotal, research-oriented, observed or simply created.   The ideas are important to the process because they allow for wide-ranging creativity from the writer. The third step in the general writing process is drafting.   The text suggests taking notes from the sources and making a formal outline.   It is at this point that the final decisions are made as to what information should be included.   It is important to note that a draft is not a final copy.   Many students of writing make that mistake.   The drafts are sometimes a type of trial and error routine.   Several drafts may be necessary before the writer becomes satisfied with the content of the essay. This stage correlates with the organization stage of McQuinn and Roach.   They note that organization is the â€Å"internal structure† of a piece which includes is central message and the flow of ideas seamlessly from one to another.   This particular process offers that a well-organized piece of writing will begin with a strong opening and conclude with a powerful conclusion, with many developed and stimulating ideas in between.   Of course the writer will have had to already choose his content in order to accomplish this type of structure in his writing. After the drafting stage, the writer must undertake the process of revising.   The revision stage is one that involves many steps.   The paper must be examined for its content, its logical progression, its flow of ideas, its choice of words, phrasing, and overall impact.   The revising stage is much like the drafting stage because each revision is simply a new draft.   Until the revision stage is complete, the drafting stage is not. McQuinn and Roach’s fourth and fifth area are called word choice and sentence fluency.   These two ideas are key to the revision process.   Word choice has to do with, as the name suggests, the careful choosing of the most perfect words to express meaning.   Sentence fluency is the smoothness and fluidity with which the sentences in the writing roll seamlessly from one to another. According to McQuinn and Roach, â€Å"word choice is the use of rich, colorful, precise language that moves and enlightens the reader. It is the love of language, a passion for words, combined with a skill in choosing words that creates just the right mood, impression, or image in the heart and mind of the reader.†Ã‚   To accomplish this is to really wrestle with words until the most perfect choices are made.   Likewise, sentence fluency focuses on the sounds of the sentences.   This forces the writer to consider sound devices such as rhyme, alliteration, creative phrasing, sentence structure, complexity and length.   The sentences will read, in some cases, like music. Finally, the writer has achieved a focused, organized and creatively crafted piece.   He has one more step to complete.   This step is the revision step.   This step demands that the writer proofread his paper to ensure that the conventions of the English language are followed.   This gives the writer and the writing legitimacy.   The reader recognizes that his writing will be more powerful if it is also correct in its use of punctuation, usage, spelling and other such conventions.   While proofreading may be less creative than the stylistic drafting of the piece, it is nevertheless a vital step in the whole of the writing process. While most process driven models of writing end here, the McQuinn and Roach model includes another area.   This area is that of voice.   They note that voice is the heart and soul of a piece, the magic, the wit. It is the writer's unique and personal expression emerging through words. Voice is the presence of the writer on the page. When the writer's passion for the topic and concern for the audience are strong, the text dances with life and energy, and the reader feels a strong and intimate connection to both the writing and the writer. Voice is a more abstract tenet of writing, one that is harder to explain and harder yet to produce. Voice pervades all writing, but not all voice is unique or engaging or even literate.   Many writers take years to produce a recognizable voice.   Some students never learn it.   However, voice is the quality that separates adequate and good writing from great and enlightened writing, yet it is the most elusive quality of all. The process described in the text and the process designed by McQuinn and Roach have many structural similarities.   They both depend on good ideas, organization, drafting, revising and proofreading.   However, the McQuinn and Roach model go beyond this to demand an element of uniqueness, of style, from the writers.   This style is very difficult to teach.   For this reason, it is much more difficult to use. A student of writing would find the text much easier to follow.   The steps are well-defining, and a student who carefully follows them will produce a good piece of writing.   The steps are easy to repeat and practice, and they can be applied to many situations. However, a student who has mastered this type of writing and desire another level to his work will find McQuinn and Roach an excellent step in this direction.   While the tutorial on their website cannot guarantee that one will become a stylist, it gives a mature writer more dimensions with which to experiment in his writing.   Word choice, sentence fluency and voice are all components of this dimension.   Merely good writing can exist without them, but great writing can only emerge with them.   Thus, the user-friendliness of these two models will depend on the level of adequacy that the writer has achieved. References McQuinn, C. & Roach, M.   The Writing Process. WORDSMITH A GUIDE to College Writing 3RD EDITON   

Blue Parker Original Writing: The Blitz

It started out as a normal day; birds were singing and the autumn leaves were falling, each golden, crisply leaf floating to the golden carpet of the woodland. Everyone in the village smiled and said, â€Å"Hello† as you passed them by, the sun was shining like a shimmering coin. Trees were dancing in the mid-day breeze which lightly blew through the perfect air†¦ That was until a growing cloud started to shroud my village and eclipsed the sun. That was until the rain shot down like bullets. That was until my home was blitzed by the German army. The quiet and tranquil morning was suddenly replaced with chaos and fear. No longer did the citizens not stop to say hello, instead they dashed into their homes. No longer did bird song echo on the breeze. Now only the sound of chaos and fear remained. The black mist closed upon my village; it was in complete darkness. Then I saw them; the fighter planes which elegantly swooped down like a graceful yet vicious swarm. The planes dived and ducked to violently attack my home land. In the air I could smell fear mixed with a smoky blitz of burning buildings; the odour of engine oil, gunpowder, smoke; the unforgettable stench of dust which ate through the smoky polluted air. The silent clouds above sneaked through the frozen sky. The scent of tense anticipation hung in the air, until †¦.. Crash†¦. Boom! The bullets and blaze covered my village in a thunderous crackling wave of panic and despair. The inferno took hold and the flames flared like grotesque dancers approaching the finale of their show. The cold morning was replaced with an orange glow as the flames began to devour the village. The buildings burned one by one leading up to the church, where the priests stayed vainly believing that they would be safe in the 400 year old masterpiece. The cathedral was as white as snow and stood at a staggering height, apposing the fire until the moment of reckoning finally came: the church was defeated by the orange, glowing demon which got stronger and stronger as it ate through my village. My usually quiet village was in ruins the perfect landscape ruined. Roads became blackened dirt tracks, houses became shacks and people†¦ became corpses. Flashes of red and orange ate the buildings throughout the village, buildings were falling, crashing and burning. Was it a horrible dream? I didn’t care; I had to run. I kept running towards the safest place which ironically was the tallest building in the whole of the village. As I stumbled over the hill, which blocked the telephone tower‘s view, I was astonished to find it their, sizzling in the soaring heat that beamed down. It was just lying there like a sleighed knight. My plan was a failure. What now? Everyone around me raced towards the next town (Greenford) it was every man for himself people frantically clawed passed each other. Desperate people fled the village, there were no attempts to calm or put out the blazing monster which tore the village apart, nobody helped the trapped helpless people that were taken captive by the evil red monster. As for me, I followed the desperate horde of people to safety. But would the next village get bombed then the next then where do we go? The next day came. All around me I could see nothing but death and destruction. The village was ruined. Buildings, once standing proud and beautiful were nothing more that blackened shells. Lone people, hysterically crying, wandered from building to building in the hope that they might salvage something. The German planes had left hours ago, flying away safely and smugly satisfied with the havoc and devastation they had reeked. The enemy had gone but the consequences of war remained.

The Bee Gees essays

The Bee Gees essays The Bee Gees have always display a unique style of elaborte harmony and melodic structure. Despite a career setback due more in part to a perceived disco lifestyle and flavor percipitated by the media than to actual mucical direction, the group persevers, reminding listeners that long before there was Saturday night Fever, there was a group comprised of three talentd brothers once hailed by Robert stigwood as the The new Beatles. The groups first LP released in the United States, The Bee Gees First, followed the succeeeful singles spicks and specks and New York Mining Disaster-1941 in the 1967. As their record saled increased the group tourned extensively in the Eurpe and the United States promoting a series of hit songs such as the melodic i Stated a Joke and one of their best sellers,Words. IN 1969, after their concept album Odessa went almost unnoticed, Robin Gibb parted company with his brothers for a brief solo career rejoining them in 1970 for the hit singled Lonely Days. The folloeing years found them touring again, gromting a new album and enjoying their number one hit on the U.S. charts, How Can You Mend a The Bee Gees were born in england; Barry was born in 1947 and the twins, Maurice and Robin, in Manchester in 1949. The brothers began profoming as a Blue Cats at the early age, countinuing their musical act when the family emigrated to Australia in 1958. After debating on Brisbanes ABC tv channel, the Gibbs won their own weekly TV series and the Bee Gess quickly becam the favorite group of Australias teens and preteens. Their first single three Kisses of love, was released by Festival Records in 1963 and made the top 20 in Australia, to be followed by a number of hit singles over the next few years. Retuning to England in 1967 ...

How to Write a Powerful Case Study That Converts With 50 Examples

How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below. How to Write a Powerful Case Study That Converts With 50 Examples Case studies are effective tools for converting leads into customers. They help establish your brand as a topical authority, demonstrate how your product solved a real problem for a customer, and help leads see how they could experience similar success with your services. What makes this such an effective content format? Consider the following points: They directly position your product as the best solution. Theres a lot of debate around whether or not content should directly sell products. In this case, the answer is yes. Your claims are backed up by real results. Who can argue with data from a real-life scenario? Not everyone is creating them. While blog posts are a dime a dozen, an effective customer story is much harder to duplicate. However, they take time and effort to put together. Fortunately, you can streamline the entire process with this post. It includes: Everything you need to know about doing effective research. A simple 7-step process for creating case studies from start to finish.   Tons of examples for inspiration and templates to save you time. Plus, like every type of content or marketing project out there, you can manage the entire workflow on one platform with . Table of Contents: Case Study Templates What is a Case Study? 50 Case Study Examples What Does a Case Study Look Like? Formatting 7 Steps to Writing a Case Study Step 1: Finding a Customer to Be Your Subject Step 2: Getting Their Permission Step 3: Creaing an Introductory Questionnaire Step 4: Format Your Case Study Interview Questions Step 5: Schedule the Interview Step 6: Write Your Case Study Step 7: Promoting Your Case StudyCreate Great Marketing Case Studies With Four Free Templates This can be a time-consuming process. So, grab this free template bundle to streamline your workflow. Here is everything it includes: Three Case Study Templates (Word): Use this Word template to create a case study youll either print or make available via PDF. Weve included three copies in green, red, and blue header colors. Three PowerPoint Templates: If you would prefer to create a slide deck or presentation, use this PowerPoint template. Its also available in three different color schemes. Case Study Template (Web): Use this template to write your case study content as a web page. How to Write a Powerful Case Study Fast With 50 Examples What Is A Case Study? According to Top Rank Blog, a case study is: â€Å"An analysis of a project, campaign or company that identifies a situation, recommended solutions, implementation actions and identification of those factors that contributed to failure or success.† Here's a case study video example from a brand you might even be drinking right now (if we had to guess, we'd say marketers love their Starbucks):50 Marketing Case Study Examples to Inspire Your Own If you’re looking for an example or two, check out this list of different marketing case studies. Patagonia - Patagonia Case Study American National - American National Case Study Garnier Music - Garnier Music Case Study CS2 Compliance - How CS2 Is Succeeding With Curata Mountain Equipment Co-Op - For Every $1 Spent, MEC Made $17 Cirque du Soleil - Evolving to Inspire a New Audience Roberts and Durkee - Case Study: How One Company's Thought-Leadership Content Is Driving New Business, Exposure Marvel Origins - â€Å"Marvel Origins† Campaign Case Study Instagram -  Ã¢â‚¬Å"Most Instagrammed Locations† Case Study Dell - Dell Nurture: Utilizing automation to create personalized customer experiences Adobe - Adobe raises brand awareness and captures the attention of hard-to-reach marketers with LinkedIn Sponsored Content Callaway Golf - Callaway Golf raises brand awareness with â€Å"Hit the Links† campaign on LinkedIn Groupon - For effective video ads, look beyond demographics to behavior and context Lime-a-Rita - 3 tips for making effective, hyper-relevant video ads at scale Clinique - Clinique Case Study Budweiser - Budweiser Influencer Marketing Case Study L’Oreal - Case Analysis: L'Oreal Paris Lyft - How using brand ads in unexpected ways drove higher installs for Lyft Neutrogena - Mobile case study: Neutrogena sun activated advertising Ryver - B2B Marketing: How team communication product Ryver started a Twitter war with Slack fans to drive a 20% increase in users Continental Office - B2B Marketing: Continental Office’s customer-first brand and website redesign increased traffic 103% Weebly - How Weebly Saved â€Å"a Million† Hours on Content Production and Achieved a 3X ROI Fender Musical Instruments - Fender Musical Instruments | American Standard Case Study Real Madrid FC - Connecting with 500 million passionate fans worldwide nPower -NPower Uses Priority-Based Scheduling to Set Clear Expectations George Institute - https://www.georgeinstitute.org/our-impact/case-study-how-a-lifesaving-sms-program-won-the-google-impact-challenge Intel - How Intel Used SimpleReach's Innovative Distribution Platform to Drive More Content Marketing Efficiencies Bitly - How One Ecommerce Brand Solved The OmniChannel Challenge With Bit.ly Campaigns Levi’s - Reclaiming the identity of a brand: A Levi's case study Fab - Fab Uses A/B Test to Improve Customer Shopping Experience - Discover How This Remote Team Saves 10+ Hours a Month on Content Marketing Ahrefs - How to Get High-Quality Backlinks With the TRUST Formula [Case Study] Sony - Leading the Digital Revolution Through Innovation Stanford - The Xbox Launch in Korea Oracle - ModCloth Speaks to Consumer Moods and Moments With Oracle Marketing Cloud Microsoft - Seattle Seahawks Play to Win With Smart Data and Intelligent Insights Canonical - Fing Snaps Up 30,000 Customers With a Secure, Future-Proof IoT Device Vox - How Vox.com Approaches Publishing on Facebook Amazon - AWS Case Study: Suncorp Atlassian - Delivering Technology-And Great Pizza-Faster TED - Target Case Study Apple - Business Success Stories Think With Google - KitKat Collaborates With YouTube Creators to Bring Mobile Game Crossy Road to Life eMoney - Bell Bank Improves Planning Efficiency With eMoney Landor - Reimaginging the Car Buying Experience New Relic - Winning a High-Stakes Game With Help From New Relic Pro Exhibits - Case Study: Blue Diamond Louisiana Economic Development - EA Searches for New Location to Ensure Highest Quality Product Prophet - Keurig Green Mountain Creative Bloq - Innocent Drinks TL;DR? Check out this Slideshare if you want a quick overview on developing case studies: Here are 50 awesome marketing case study examples to help guide the next one you write. What Does A Case Study Look Like? Next, take a look at some real-life samples, and learn what makes each one effective. Vega Case Study Sample Here's an example of a case study created for Vega, a customer specializing in premium plant-based lifestyle products. It makes it clear who they are and exactly how has improved their business. Red Bull Marketing Case Study Sample Red Bull is known for its amazing content marketing. This case study from Link Humans turns a typical blog post into a full-blown case study examining how the brand executes its wildly innovative strategy: Automotive Case Study Sample Why does this case study work? It’s about an automotive company, and it’s coming from one of the biggest family brands ever: Disney. It's also concise and to the point. There is no fluff that would distract the reader from the most important information. Plus, it helps Disney raise awareness of their corporate training programs. That's something most people probably don't know they offer, and so it's a great topic for a case study. Big-Box Store Case Study Sample Target is a big brand box store that is branching out  and trying new things to interact with its customers. This case study from TED landed on our highlight list for two reasons. It includes visually appealing images that reinforce the Target brand. The team at TED formatted the study for the web. It’s concise and chunked into skimmable paragraphs. Hotel Case Study Sample This case study from Hilton  is a great example of how a company can conduct a study on itself. This brief document is a perfect example of how to format a case study for easy printing. Do your case studies live up to these examples? How Should a Case Study Be Formatted? Generally, they may use one of the following formats: Downloadable PDF: This may be the most common. Website Page: Company websites will often include a section on customer stories. Slidedeck: Slide presentations can also be effective for this purpose. Videos: If you have the capability to shoot high-quality video, this may be another option. The information in your content is more important than the format. Here are all the elements you'll find in a typical case study: Title or Headline: Ideally, it should summarize the customer, their problem, and the result. Executive Summary: This is a one or two paragraph section summarizing the case study's contents. The Subject: Who is this about? Problem or Challenge: What did they have trouble accomplishing? Solution: How did your company or product resolve the issue or drive a benefit? Results: Use percentages if possible. 7 Steps To Writing a Strong Case Study The case study writing process includes several moving parts. However, by streamlining your workflow from start to finish, you can ensure no steps get missed.  Here are the seven steps this post will cover to get the job done. Writing a #marketing case study? Follow these seven steps. Step One: Finding the Subject of Your Case Study The first step in any case study writing process is deciding who you want to write about. It could be your organization, a client or a customer. Here are three criteria to consider: How much does the customer use your product or service? Have they experienced dramatic positive results that would make a good story? Did they switch to your product from a competitor? To find this information, consider: Talking to your sales team to see if there are any prospects who may be willing to participate. Asking your customer support department if they have any exceptional customers. Review recent new customers to see if any prospective candidates have bought from you. Writing a marketing case study? Do this first. Step Two: Ask For Permission to Use Their Story in Your Case Study It’s one thing if you’re writing about your organization, it’s another if you’re writing about customers or clients. Don’t just pull information about them and throw it into a case study. Ask them before you start. Create a Permission Letter If you are creating multiple case studies, design a pre-written permission letter. It will help move your writing process along. Your letter should include: What the case study undertaking is going to look like. What they get out of the case study. Here's a copy-and-paste template you can tailor to your needs: Hi [Name of person], Our team is conducting a case study, and we would love to tell the story of [company]. Would you be interested in working with us to create a case study around the use of our product? Here's a description of our  process  and what we would need  from you: What we’d like from you: High-resolution company logo (basically as big as possible) High-resolution images of your team, company office, etc - stories with photos of your team will drive more traffic (people like seeing that there are humans behind a story) Stats: before [Company] / after [Company] What does the process look like? 1 [phone/video call/coffee] interview with [person]. Our team will then take your interview and build a story out of it. 2-3 email conversations may be necessary to gather extra information. Once final draft is complete - we’ll send it over to your team for review. We’ll then finalize the story, create a landing page, and build a campaign around it. Once live we’ll share final story with you (for your marketing efforts) Average Turnaround Time: 1 month (subject to change based on response times and edits). What’s in it for you? Perk One Perk Two Perk Three Perk Four Perk Five Best regards, [SIGNATURE] Use this copy-and-paste template to ask your customers or clients to participate in your #marketing...Consider Using  a Legal Release Form Another potential step in the process is asking your case study subjects to sign a legal release form so you can use their information. You do not have to take this step in your case study creation process. If you do decide to have your subjects sign a form, consult with your legal team first. Writing a marketing case study? Make sure you have your subject's permission to share their... Step Three: Send Them An Introductory Questionnaire   Once your client or customer has agreed to participate, you should begin to format your introductory questionnaire. This questionnaire will help you get the information you need to shape the story of your case study. Some potential questions to include could be: What problem did you experience before using our product/service? Why did you select our product/service instead of a competitor? How did our product/service solve a problem you were experiencing? What are your goals as a business or organization? Are you comfortable sharing data and metrics demonstrating your success? You can adjust your questions based on how your customer uses your product to get specific answers or quotes that can be highlighted in your study. Recommended Reading: 40 Content Writing Tips to Make You a Better Marketer Now Step Four: Format Your Case Study Interview Questions Once your client or customer has completed your initial questionnaire, it’s time to draft your interview questions. Asking quality interview questions is critical to ensure that you get the information you need to write a full case study. Remember your clients or customers are busy,  so  you don’t want to have to ask for more details multiple times. Based on the responses that you  received from your initial questionnaire, you can adjust questions to get any additional information you need. Here are 25 case study questions to add to your interview. Getting To Know Your Subject These questions should be similar to the ones you sent in your questionnaire. These should help you gather any information you may have missed. Potential examples are: What industry is your company in? How long have you been using our product or service? What is your work process like? How many members are on your team? What goals do you set for your team? Here are five questions to ask when getting a know a new client for a case study project.What Problems Were They Experiencing? Your case study participants were obviously experiencing some problem before they turned to your organization for a solution. Give the readers of your case study, even more, context by getting as much information about their problem as possible. Some possible questions to include in your interview are: When did your team first realize there was a problem? What solutions did you try before you came to us? Did your problem happen suddenly or did it occur over time? How did the team come to the decision that outside assistance was required? What factors led to the problem developing? [Tweet "Writing a case study? Here are five questions to ask when identifying your subject's core problems." What Helped Them Make Their Decision? Finding out what helped your client or customer decide to work with your company is not only informative for potential new business, but it can help your organization determine what materials to publish. Try these questions out during your interview: What materials did you read or watch that influenced your decision? What criteria did you have when you were looking for a solution? What competitors did you look at (if any)? How did you convince your team to make a change? What sealed the deal for you when you choose to work with our organization? So ... why do your customers choose you, anyway? Get the answer by asking these five case study...How Does Your Solution Help? Talk to your customer or client and find out how your solution is helped them fix the problem that they were previously experiencing. Add these questions to your interview list: What [product/service] helped solve your problem? What did our product or service replace in your current work process? What tasks did our [product/service] simplify for you? How much time do you save? What tasks did our [product/service] eliminate? How does your product really help your customers? Ask these five questions to find out.How Did They Implement Your Product? Another relevant question to ask during your interview process is how your subject implemented your solution into their work process. This could help eliminate nerves from other potential new customers. Here are some questions to ask during your interview: How easily did your team adapt our product into their routine? How was your onboarding process? What process did you use to switch over to using our product? What difficulties did you face in the transition process? What advice do you have for anyone implementing our product into their work process? How are your customers using your product? Find out with these five questions.What Results Did They See? Results speak volumes so why not let your customer or client data do the talking for you? Remember that you may not be able to gather or showcase all the data you ask for. Try adding a few of these questions to your list of questions: How much faster are you at completing [task] now that you use our product? How did we help you reach your goals? Did you see any significant jumps in the data that your team collects? How has your productivity changed since implementing our [product/service]? What positive results have you seen? What results do your customers get from your product? Ask these five questions to get the answer.Want to keep these questions somewhere handy for reference? Save this cheat sheet: Step Five: Schedule the Interview You’ve found your subject, and your interview questions are at the ready. The next part of your process is going to involve setting up your interview. First, you need to set up a time for your interview on a synced calendar. Do This With : Did you know you can sync your Google Calendar with your calendar? Learn how. Then you need to decide how you’re going to conduct your interview. Here are some  options: Phone interview.  Use a phone call recording app like [Include some options here]. Make sure you have permission to record your call. Video call. If you’re using a Mac, Quicktime makes it easy to record video calls on your desktop for free. Windows users can use Skype. Face to face meeting. If your client is local, this may be the easiest and most personable option. Once you and your client/customer have decided on an interview time and place, make sure that you have a way to document your interview, either through a recording device or note taking (we highly recommend recording your conversation for accuracy and peace of mind). Here's how to set up an interview with a customer for your next case study project. Step Six: Write Your Case Study Finally, you have all of your information collected in one place. Now comes the fun part; putting it all together into the case study template you downloaded earlier. Writing  Your Title The first part of any good case study is a catchy title. Your title should include the name of your client or customer as well as their logo. Your subhead should also be short and included information on what product or service they used that helped them solve their problem.  In your template, add your title (and your subject's logo): What does a quality title look like? Well, it doesn't have to be complicated. It should: State who it's about. Explain what was done. Communicate a clear result. Take a look at this example from bit.ly: This title works because of it explains: The problem the company faced. What type of company is involved in the case study? How bit.ly helped them tackle the challenge. Do This With : Did you know that ’s Headline Analyzer  can help you write better headlines? Try it now. Executive Summary Your executive summary should be a two  to three  sentence paragraph that describes the story of your client/customer. You can also include a statistic or two to help illustrate the success of your case study subject. Here's what this section looks like in your template: Check out this executive summary example about Patagonia: Why This Works: The company's mission is clearly explained. It highlights the problem the company was experiencing. In the last sentence, the reader is told how the company solved that problem. Who is The Case Study About? The next part of your case study should explain who your case study is about. This is where the information that you gathered from your initial questionnaire would go. Here's what this section looks like in your template: To see what this section could look like  here is an example from Adobe and LinkedIn: Why This Works: Adobe's purpose is clearly established.   The reader is told exactly how Adobe used a LinkedIn service to solve a problem. It illustrates clear benefits of using LinkedIn's Sponsored Content. Problems They’ve Faced In this part of the study, write about the top two to three issues that your case study participant was experiencing. You should summarize what challenges they faced as well as their previous goals. Cirque de Soleil’s case study is a great example of address problems a company faces in a case study: Why This Works: The study cuts right to the heart of the problem. It mentions the specific part of the company that helped Cirque. There's no fluff. This copy gets to the point. How Did You Help? This section of your case study is going to show off the solutions that your customers and clients use. It should highlight the changes that you’ve brought to their team. Callaway Golf is another great example of a case study that explains how it’s researcher helped solve their problem. Why This Works: It shows people how LinkedIn has access to Callaway’s target demographic. The case study also explains how they created an app to help solve Callaway’s problem. While data can be challenging to understand, this example clearly explains relevant insights into Callaway’s target audience. Progress and Results The final section of your case study should feature the progress that has been made since your customer or client began to use your services. This could be shown through progress towards their goals, changes in metrics they track, and more. Here's what this section looks like in your template: Take a look at the results section of a case study from Contently on Weebly. Why This Works: The results are one of the most visuals aspects of the case study. They are easy to skim. You can easily tell what type of growth or improvement they experienced. Using Visuals In Your Case Study Visuals can help add the extra oomph you need to make a great case study. It can also help make the document easier to skim. Whether that means graphs, logos, or photos, visuals can make a huge difference. Here are a few extra resources to help you create solid visuals for your case study. Canva blog post  with 73 links to free stock photos. 7 tips on how to collaborate  with designers to create graphics. Do This In : You can manage projects and hold your team accountable to meeting deadlines with ? Learn how. Step Seven: Promoting Your Case Study Now, your case study is finally complete, and the customer has approved your work. Now what? You did all that work, don’t forget to get it out there for the world to see. Promote your case study by: Building a webpage  that hosts all of your case studies or customer testimonials. Including them in your email campaigns. Creating a social media campaign. The great thing about case studies is that they are an easy piece of marketing material to tack on to any additional campaign. Do This In : You can plan and promote all your content in one place with ? Learn how to create and schedule automated social media promo campaigns  in . Now Go Write An Awesome Case Study The fear of creating a compelling case study is gone. You have great examples to follow and two different templates to help you format the information you gather. We can’t wait to see what you come up with. Do you have a question or two about formatting case studies? Let us know in the comments below.