Designing and Managing Integrated Marketing Channels Essay

Most manufacturers of products use marketing intermediaries to sell their products to the consumers. The marketing intermediaries make up a marketing channel (distribution channel or a trade channel). The marketing channel overcomes the time, place, and possession gaps that separate gods and services from those who need or want them. A normal way of functioning for a company is to procure raw materials, use its expertise in creating the product and then distribute to the customer. Companies have to convert this supply chain into a value network as to develop and maintain partnership with different stakeholders. Core competency for a company lies in developing a product which satisfies a particular need of the market. A company if it decides to sell a product on its own than it is diverting from main line business resulting in operational difficulties. Marketing channel is ears and eyes of companies in the market. They provide companies with valuable information of customers, competitors and other players in the market. Dell’s computer exclusively uses direct marketing (the Internet and express mail service) in reaching customers are different of marketing channel depending upon the number intermediaries like retailer, wholesaler and distributor. Channels are also used by companies providing services; for example, hospital and fire station have to strategically locate for people to reach without considerable efforts. In designing marketing channel companies analyze customer needs and preference for a given product. Further marketing channel should fall in line with overall objectives of the company in cost and desired output level. Companies then need to explore various marketing channels like direct marketing, tele-marketing, direct mail, etc. to find the right fit to reach the customer. Each channel short listed has to be evaluated on operational, cost effective and flexibility criteria. Once the channel is designed, companies look forward to selecting partners with characteristics, which have a positive impact for the product. Channel members need to get the right amount of training as to full understand their role with respect to customer and product. Companies need to develop a mechanism as to monitor functioning of marketing channels on criteria based on total customer satisfaction. After reviewing marketing channel companies should modify them to improve functioning and productivity. Companies are looking forward to innovating business functioning as to stand up to the competition and changing market scenario. This has seen rise different types of marketing channel. In a vertical marketing channel, the traditional producer-wholesaler-retailer becomes one functional unit. This can be achieved through franchise or single ownership. In horizontal marketing channel two or more un-related agencies combine to exploit the market opportunities, for example, banks in super markets. In multi-channel marketing systems, companies use different marketing channels to reach different customer base or segment. In vertical channel conflicts are between members of same channel. In horizontal channel conflicts are between similar service providers in a different channel. In multi-channel conflict arise when a different channel serves the same market. The first step in conflict resolution is to identify the cause for the conflict. Next step is to manage the conflict. This can be done by setting up clear mandate for each member and their role in the overall objective of the company. Further, joint membership, diplomacy and exchange of team members are other ways in resolving conflicts. Companies need to design and manage marketing channels in such a way that they are always able to deliver value to customer.

Walter Röhrl Takes The Porsche Panamera GTS To…

Afzal Kahn, owner of the eponymous A. Kahn Design outfit (formerly Project Kahn), has unveiled his latest creation in what has become a long line of customized luxury and high-performance cars. Treading more along the lines of sophistication and style rather than overt showiness often shown by rival tuners, A. Kahn Design’s British-based team has taken the Porsche Panamera and made it not only more visually appealing but sportier too. Afzal Kahn has re-designed many a Porsche over the years. However, the end result of the A. Kahn Design Porsche Panamera in carbon gray complete with the F1 number plate is particularly aggressive. A new wide-body styling package has been fitted, which consists of wide vented front and rear wheel arches as well as an integrated rear air dam, lower boot wing, billet aluminum side vents, and red brake calipers. As a final touch, the windows and rear tail-lights have been tinted also. But it’s not just about looks. A. Kahn Design engineers have also installed a custom stainless-steel exhaust system and lowered suspension. And those wheels you see are a set of Kahn’s own 22-inch RS600, which can be ordered in any color and is designed to fit most OEM center caps. Another unique feature of this model is the impressive interior, which has been upgraded with a blend of dark red quilted and perforated leather and a matching red speedo and rev counter. In case you’re interested, this particular Panamera is on offer for sale with a pricetag of ?86,875 (approximately $136,440). However, all of the pieces mentioned can be ordered separately from A. Kahn Design.

Teaching Writing Balancing Process And Product Essay

The second chapter in Tompkins’ book, Teaching Writing: Balancing Process and Product, Tompkins talks about the different writing strategies that teachers can implement during the writing process. In my opinion, these writing strategies are especially important for young writers, due to the fact that the process in extremely important when beginning to write. Tompkins supports this belief what she writes, â€Å"Even the youngest writers can learn to apply writing strategies† (2012, p. 34). These strategies help writers monitor what they are doing in order to ensure that the final product has been completed to the writers’ best ability. At a first and second grade level, however, some strategies may be too complex and may confuse the students. The goal for teaching at this level should be to have the students generate ideas, organize the writing, and proofread and reread for errors in either grammar or in content. This being said, I do not mean that the other stra tegies cannot be introduced, but teachers should not spend an ample amount of time showing the students how to elaborate or format papers. To me, it is essential for young writers to evaluate their own progress and now when they have made errors so that they are not relying on teachers, this early on, to fix mistakes for them. Another part of the text that I feel is extremely important when teaching first and second grades is the way in which teachers should introduce these writing strategies. Teachers â€Å"think aloud toShow MoreRelated Acquiring Skills in a New Language Essay1510 Words   |  7 Pageslanguage is the ability to communicate messages in writing. For a teacher of English as a second language, nurturing students to develop sound writing skills is crucial to the success of the student both as a learner of the language, and their skills communication skills in reading, speaking and even listening in English. The natural ability of native speakers to communicate in a given language does not automatically indicate proficiency in their writing skills, which must be acquired. The psycholinguistRead MorePersonal Statement On Personal Goals1215 Words   |  5 Pagesreflection process to cater our learning. This requirement is fulfilled when my learning is identified and I learn how to set my own Personal Professional Goals with SMART values. I have constructed 3 Personal Professional Goals in relation as a special education teacher in a secondary school. These goals are to be effectuated in 2018. As I will be completing my course in early December 2017 and joining back school in Mid December 2017. Information on the anticipated subject I will be teaching and quantityRead MoreEducational Needs Of A Class Of Diverse Learners1592 Words   |  7 Pages Supporting the needs of a diverse group of students requires a positive approach, good planning and a willingness to engage with the student and their family. Each child in a class is a unique individual with different strengths and challenges. Teaching a child with a disability may mean allowing more time to p lan, collaborate and learn new skills. This means being even more efficient with your time and energy. If there are a number of professionals working with the student, you may be able to askRead MoreTanglewood Case 41587 Words   |  7 Pageswants or needs. †¢ Open and close cash registers, performing tasks such as counting money, separating charge slips, coupons, and vouchers, balancing cash drawers, and making deposits. †¢ Maintain knowledge of current sales and promotions, policies regarding payment and exchanges, and security practices. †¢ Compute sales prices, total purchases and receive and process cash or credit payment. †¢ Maintain records related to sales. †¢ Watch for and recognize security risks and thefts, and know how to preventRead MoreNutrition Fn Essays1150 Words   |  5 Pagesapply to your dietary intake. Answer 1: Preparing and eating health meals for me and my family can be difficult with our busy schedule, but it starts with a plan. Using the 6 principles of diet planning I start with adequacy. I accomplish this by writing out a grocery list of all the things my family will need for the week. I also shop weekly because we prefer fresh fruit and vegetables. Next, I make sure we have an even balance of foods. I write out meal plans for the week to make sure my familyRead MoreTESOL english answers Essay8761 Words   |  36 Pagesbackground. Unable to consider the learner’s cultural background leads to ineffective satisfaction of students’ needs while meeting and satisfying students’ needs is the most important thing in teaching business English of TESOL. Q4. To make the learning process effective, modern technology is an important tool for teaching. The teacher can use computers, screens, projectors as visual aids when delivering a class. Students can also benefits from using modern technology receiving information or communicatingRead MoreThe Relationship Between Knowledge-Telling and Knowledge-Transforming Strategies2957 Words   |  12 Pagesto achieve effective writing. The following discussion will explore the characteristics of the expert writer and the beginner and what makes effective writing. I will examine and contrast the two models of writing, shed light on the strengths of Murray’s and Martlew’s statement in the context of understanding the effectiveness of the use of the knowledge-telling and knowledge-transforming models. First, let us consider the aspects of elementary writing, we can best understandRead MoreInstructional Leadership Platform And Vision.. During This1957 Words   |  8 PagesI will learn from this course? Now, I have a clear picture of what I have learned. I hope that I do not pass time here in the USA, Tucson, Arizona for nothing. Even I was ruled with the school, I was blind. Because I did not know many interesting teaching tools and methods, which can really help many teachers in Kazakhstan to improve their skills and become more professional than they are now. I liked the thoughts of Neila A Connors, how she compared two professions with each other, â€Å"Great administratorsRead MoreHR assignment Essay1987 Words   |  8 Pagesother business relevant aviation, such as airline food and holiday tourism business. Today, Qantas is still one of the leading long haul airline companies as well as one of the most powerful brands in Australia. It is maintaining the first class product and services standard as well as leading the updated devel opment of international civil aviation industry. The health development of the civil aviation industry could present a country’ stronger competence and economic power. With the popularityRead MoreCreative Thinking4423 Words   |  18 PagesIntroduction In this paper I attempt to provide some insight about the teaching of thinking and creativity in schools by drawing parallels between what is found on this subject in the literature, my experience as a teacher of thinking skills in Primary schools in Maltai and from findings that emerge from a questionnaire that I conducted with Maltese Primary and Secondary school teachers to analyse their perceptions on the teaching and learning of creativity, compatible with the educational values of

Things You Wont Like About Catcher in the Rye Essay Topics and Things You Will

Things You Won't Like About Catcher in the Rye Essay Topics and Things You Will Here are a few essay prompts to achieve that. The majority of your essay ought to be your thoughts, non drumhead. Still, every one of them would show up in the overall list. In such a scenario, examples arrive in handy. Ruthless Catcher in the Rye Essay Topics Strategies Exploited Be certain to address notions like how the human body and the mind mimic machinery, the ways that human relationships are often as cold and impersonal as machines, and so on. It is crucial that you don't incorporate any details which you haven't discussed within the body within the conclusion. By building a plan, you make sure that you won't be stuck in the center of your creative procedure or forget what you wished to write about. Examine the different sorts of relationships Holden attempts and the various kinds of intimacy in the book. During the practice of growing up, lots of new emotions and experiences can change somebody's priorities. It is the procedure of informing another person of her or his ideas and feelings. The reality is that interactions with different men and women usually confuse and overwhelm him, and his cynical awareness of superiority functions as a kind of self-protection. A person who is lonely may find it difficult to form relationships because they're not able to socialize. But What About Catcher in the Rye Essay Topics? In reality, Holden is attempting to say he want to save them from running out of their innocent zone and go through the harshness and desperation he's going through. Red hunting hat for a sign of rebelliousness 3. Top Catcher in the Rye Essay Topics Choices Nevertheless, the true situation doesn't leave much to look forward. He's also unable to produce clear, rational decisions. Biological change from child to adult is the kind of death that Holden is attempting to resist and it is frustrating for him to need to manage this. Discuss Holden's loneliness and depression with respect to the way that it permeates the full chapter. Don't forget there are textbooks and internet tools you'll be able to utilize to check whether you've put a comma in the appropriate place or used the appropriate article. To choose the proper topic, you should first read the book and put down all of the intriguing ideas you run into as well as a number of the points to include are literal devices found in the texts. According to Stradlater, fantastic writing is only a question of getting the commas in the appropriate places. In addition, don't neglect to look at our essay samples, as they can let you understand what your paper should look like and supply you with some new topic ideas. Together with the topics, you'd come across loads of papers at no cost. You have to be proficient in the topic, have an overall idea about the chosen issue and figure out how to get the best arguments to show your thesis. Catcher in the Rye Essay Topics Ideas From the exterior, one of the very first differences one would see is the usage of flying buttresses in Gothic architecture. Don't attempt to express tips that you think are expected from you. In the body you'll want to have three or more key ideas, so jot down the points you will expand upon in your outline. In this manner, you are going to be in a position to create new creative thoughts and intriguing points of view. If, on the flip side, you think Catcher in the Rye isn't a sexist novel, find evidence and create a good argument to substantiate your claim. To begin with, Jesus isn't a phony. The 5 principal parts of symbolism indicate the struggles which he faces and his emotional instability. Holden is quite an insecure teenager desperately hoping to connect with someone. He also sees the same thing in Phoebe. Sometime later, he decides to hire a prostitute. He is also lonely because he has lost his connection to all of his friends. Mr. Spencer has a far superior understanding of the way the world functions as a consequence of his age. Holden has a difficult time relating to others, and doesn't fit in. This summarises he seeks independence as a portion of his identity on the planet. It's very closely associated with his struggle against growing up. Like Holden, teenagers experience uncomfortable feelings when their beloved men and women disappear, and with no assistance from adults, teenagers will certainly commit reactions they regret afterwards. Therefore, it's very important to adults to talk about any problems teenagers are facing and produce solutions for these problems with each other, or else, the consequences are unbearable. Hearsay, Deception and Catcher in the Rye Essay Topics 1 means to do so, is to provide writing prompts focused on various details of the novel. The essay isn't the simplest task to master. The entire novel is written in the very first individual. Writing an essay on a certain novel can be challenging, especially if you don't understand how to choose a creative topic. Reading is what will be able to help you develop your abilities. You must practice, improve your skills, and adhere to some basic things to do to compose a great text. Many students understand how to format the text but have no clue how to find inspiration. Many college students would say that writing is almost never simple, especially when you need to produce creative and intriguing topic ideas. Catcher in the Rye Essay Topics - Is it a Scam? This produces suspense by letting the reader read the entire novel and think that he'll locate a suitable place to go, like a friend's house. Sooner or later, the attentive reader sees the major hero's growth for a personality. In conclusion, the book is pretty tough for the children to read, although it's written about the teenager's life. The narrator in Novel is also terrified of change because he's hesitant when he's kissing the girl.

What Challenges Did The Peacemakers At Vienna Face And How...

What challenges did the peacemakers at Vienna face and how effective were their solutions? Charles Stewart, half-brother to Castlereagh –the principle British diplomat to the Congress of Vienna wrote ‘if we consider the power of Russia†¦what may we not fear from her?’ in response to the situation of high tension created in the Congress of Vienna. The peacemakers at Vienna had two major aims; to main a ‘balance of power’ throughout Europe, and to prevent France from ever reaching the level of power it had held under Napoleon once again. In attempting to achieve these aims they faced a number of challenges; particularly territorial adjustments and divide amongst the Power Nations. Territorial reconstruction was the greatest challenge as it created a wedge between the nations, breaking them off into secretive alliances and pushed the congress to the brink of war. The peacemakers were also most effective in dealing with this challenge as the solutions absolved other challenges. The greatest challenge the peacemakers at Vienna faced was the reorganisation of Europe through the division of territory, as Jarret presents â€Å"the main issue confronting the allied statesmen at Vienna remained the reconstruction of central Europe, especially Poland† . The problem of territorial dispute was the greatest challenge as many of the great powers had personal land at risk but the balance of power had to be maintained, in particular through the Polish-Saxon negotiations. Prior to Napoleon’sShow MoreRelatedProject Mgmt296381 Words   |  1186 Pagesprospective project managers with the knowledge and skills that are transferable across industries and countries. Our motivation for writing this text was to provide students with a holistic, integrative view of project management. A holistic view focuses on how projects contribute to the strategic goals of the organization. The linkages for integration include the process of selecting projects that best support the strategy of a particular organization and that in turn can be supported by the technical and

Organisation and Management for Gender and Intersectionality

Question: Discuss about theOrganisation and Management for Gender and Intersectionality. Answer: Organisations seek to become more innovative and adaptive and these types of organisations often struggle with cultural change of the company. Walker Soule (2017) argued that the leaders of the business can learn from the practices of movement that are made by the skilful makers. These types of movement provide details about the cultural movement on efficiency and operational excellence. Therefore, ultimate culture change may not be gained through top-down manner and the culture of the organisation lives in the collective employees hearts and habits. The shared perceptions of the employees can also bring the cultural changes. The authors described that significant changes within the organisation can often come from social movements and there must be the difference between private organisations and society. The leaders of the organisations can get the idea from the initiators that mobilise and engage the common people to institutionalise societal norms. The authors proposed to provid e evidence that the real change in organisational culture starts through galvanising and aligning all the staffs as the staffs have the power to move the organisational culture from status quo. Walker Soule (2017) proposed the idea of movement-based approach in order to change the organisational culture to have moderate friction as it is perceived as positive for the organisation. The readers can assume that this article of Walker Soule (2017) would have proposed the new idea of change management of culture through movement. The readers can also presume that this article is about a cultural change of the organisation that can bring through the employees' initiation through democratic leadership practices. The organisational policy cannot always bring the changes within the organisation; therefore, the leaders can take the actions to gather the employees in order to bring the innovation of working culture within the organisation. The leaders of the business can learn from the skilful movement organisers and they can also take initiative not to shy away from the friction of the organisations. The authors appeal to the wider audiences by stating that the complete absence of the friction for change can probably mean no change within the organisation. The authors heed on the side where the movement creates resistance. However, the limitation of the research is not focusing on the change management of culture for the first time and address the resistance for the first time. The authors do not provide any clue to recognise the root causes of the resistance and engage the right resistance to the leaders. Support for these claims of research methodology is documented by authors claimed of reference of the organisations Dr Reddy, a global pharmaceutical organisation. The article is supposed to take the data from secondary data. Secondary data has been collected from the Dr Reddy organisational case study and from the articles, journals and websites and government reports. The approach of the article is inductive type as both researchers Walker Soule (2017) did their observation of movement-based approach and they test the pattern of the research. After that, both authors provide their concepts with a degree of certainty. However, there is lack of supporting evidence of the data collection process of the research as there is no certain portion where the researchers share their data sources. The main limitation of the study is that the suitability of the research data is not clearly mentioned. Walker Soule (2017) stated that movement-based approach can bring cultural change as culture change of the organisation can only occur when the employees within the organisations take drastic actions. According to the authors of the article, leaders of the organisation should not be simplistic and they should not be too fast regarding the translation of movement into change management plan. In order to change the organisational culture, it is needed to bring the sense of urgency and the employees must harness the responsibility of change. The article found that the organisational change can showcase the spotlights of actions to see the changes in culture. In order to bring the cultural changes, the leaders also face the issue to mandate the changes. The authors conclude that the leaders of the business can overuse the authority to accelerate the transformation (Mills, 2017). The cultural change can bring the friction; however, the staffs must keep the harmony. No friction or resistance from the employees side may lead to failure of change. The leaders of the organisations can articulate the mission in order to change the structure of the organisations. This is a successful approach in order to tackle the resistance comes from the changes. The staffs of the organisation need to demonstrate the efficacy of movements must bring sympathy. The leader Prasad in the organisation Dr Reddy demonstrates the perfect cultural movement of change management. The leaders of the business must frame the issue first to apply the social movement within the organisation. This article also discussed MGT100 course material like demonstrating the quick performance of the employees so that the people can bring the innovation and customer-cantered approach to deliver the best outcomes for the organisation. In this article of Walker Soule (2017), the authors deliver the idea of harness the employees network in order to share the common purpose, bridging the ideas and building the collation among the employees. The reference the idea of social movement from the civil rights movement is to identify the movement of the members in order to discuss the strategy. Walker Soule (2017) described that the structure of the organisation and dominant culture can produce the outcomes and behaviour for the organisational changes. Social movement makers deploy the symbols and construct the costumes in order to bring the solidarity. The organisation can create the brand identity through unity and commitment (Walker Soule, 2017). The authors also suggested the theme of friction and resistance of the changes. The articles provided ideas of the skilful movement makers from whom the business leaders can take the idea. The organisational leaders must not shy away from the organisational resistance. The ideas of the business are about the movement-based approach in order to alter the business and it can provide a moderate amount of resistance to the employees. The leaders of the real-life business can learn the lesson from the social movement and they can lead the employees for the betterment of the organisation. The leaders of the business need to look for the friction where it can indicate the dominant organisational design (Mills, 2017). In the real life, some of the organisations need cultural change. Some of the organisations may also be more innovative and adaptive. In this scenario, the management needs to transform the demands of corporate culture. The idea of Walker Soule (2017) can give the real management about the idea of change through using the potential of the employees as well. The management must not always focus on the top-down mandate; the management of the real world organisation can dictate about conviction, creativity and trust. The organisations can face the issue of a multicultural workforce, resistance to change, diversity and cultural innovation. The real-life organisations can learn from the social movement how to initiate, mobilise and engage the employees to institutionalise the social etiquette. The managers of real-life business can understand the issues that have been facing the organisations. The organisational purpose needs to be set for the personal gain of the employees to conjure the emotions, the meaning of the work and incites the actions. The managers can demonstrate the employees about the quick wins process and the managers can ask about the delivery to the employees about the communication about cultural changes. In real-life business, the employees can resist about the changes, in order to unfreeze the changes, the organisation can increase the networks of the employees through building coalition, diversifying the networks and share the common purposes. First peer-reviewed article Bromley, P., Meyer, J. W. (2017). They are all organizations: The cultural roots of blurring between the nonprofit, business, and government sectors.Administration Society,49(7), 939-966. [doi.org/10.1023. publication/274314450.2016.08.006] The organisations can reshape social structure so that it can build the cultural explanation. The cultural roots of the business mainly focus on the leadership and employees and it focuses on the traditional sector. The mainstream explanation of the role of the leaders can change the transformed culture as well as the rationale of action. Leadership practices should be well-maintained in order to provide the best workplace culture to the employees of the organisation. Middle-management and leaders can ask to bring the change related to the technology in order to influence the social system. The willingness of the employees shows the culture of the organisation as one of the important considerations. Second peer-reviewed article Hornstein, H. A. (2015). The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), 291-298. [doi.org/10.1016/j.ijproman.2014.08.005] This article also discusses further organizational change in the implementation process of culture. The organisation can take the change as a project and this article describes the project-based initiative on cultural change. Organisational change is very necessary to bring the effective change in culture and leadership. The organisations can constitute the scientific rationale to show the show the hybrid responses of the workplace culture. The leadership practices must be accountable, effective and systematic to maximise the profits. Indirect quote from article one The cultural principles within the organisation are universalistic and in the private sectors, the organisations use various stakeholders in order to show the cultural variance or to show the change (Bromley Meyer, 2017). Direct quote from article two Whether or not a project is successfully implemented is at least partially a function of how much resistance users have to the changes in work (Hornstein, 2015, p.293). Reference List Bromley, P., Meyer, J. W. (2017). They are all organizations: The cultural roots of blurring between the nonprofit, business, and government sectors.Administration Society,49(7), 939-966. [doi.org/10.1023. publication/274314450.2016.08.006] Hornstein, H. A. (2015). The integration of project management and organizational change management is now a necessity.International Journal of Project Management,33(2), 291-298. [doi.org/10.1016/j.ijproman.2014.08.005] Mills, A. J. (2017). Studying the Gendering of Organizational Culture over Time: Concerns, Issues, and Strategies?. InInsights and Research on the Study of Gender and Intersectionality in International Airline Cultures(pp. 71-91). Emerald Publishing Limited. [doi=10.1.1.547.5312rep=rep1] Walker, B., Soule, S. (2017). Changing company culture requires a movement, not a mandate.Harvard Business Review, 2-6.

Marketing Kripsy Kreme Company

Background Kripsy Kreme Company (KKD) currently with headquarters in North Carolina was established in 1937. The company specializes in production of baked products such as doughnuts and supplies various retail shops and groceries.Advertising We will write a custom case study sample on Marketing: Kripsy Kreme Company specifically for you for only $16.05 $11/page Learn More There was great improvement in production processes when the company adopted mechanized and computerized system of making doughnuts. However, it was until early 1990 when the company embraced public domain through its operation system. The move attracted investors who were interested in purchasing franchising rights facilitating penetration within various parts of United States, Canada and other international markets such as Australia. The company underwent some difficult season in the year 2005, since main franchisee branches in Arizona and New Mexico were declared bankrupt. The same scenario happened to stores within Canada and Far-East including Hong Kong (Anderson). The objective of KKD was to be an excellent business entity with constant and quality supply of doughnuts and other food products. Recommendation For the purposes of achieving Earnings before Interest and Tax of over 12%, KKD requires complete overhaul in pricing strategy. Such case requires utilization of penetration pricing method since sale of doughnuts require intensive distribution channels within target markets. Their products should have distinctive taste and produced in various attractive shapes (Burbridge and Coleman). They should as well offer integrated services to for purposes of reaching international market. Other applications should involve working together as a team across employment settings and sharing roles adequately for the purposes of advocating company’s integrity. At the same time, KKD products should be recognized as efficient and cost effective by the public. The s trength of scope is realized in its size and diversity as well as ability to attract and maintain solid relationship with the public (Burbridge and Coleman). There are various skills required from every employee for the purposes of maintaining safe and healthy work environment. There should be details on advocacy skills and explanation on how KKD employees could utilize their ability to maintain daily routines through education and management skills. There are various challenges and their effects on work environment. However, such challenges as described also present equal opportunities for employees within KKD which ultimately provides enhanced image for the company. The degree to which such emerging opportunities are utilized within KKD depends on the level of unity exhibited by employees across various departments. The Company should address the fact that level of problems encountered within KKD is basically linked to responsibility at the point of service. In addition there are provisions required in the process of advocating Company’s anticipated future.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More This involves development of new ideas within respective work environments which includes realistic changes capable of fulfilling needs of both clients and staff. There should be further elaboration on management’s role in advocating for consumers rights. Conclusively, there should be exploration on strategies required for successful advocacy of employees’ plans. KKD is endowed with responsibility of embracing professionals as pertains to management and distribution procedures. There is that sense of promoting professional responsibilities resulting into safe practice environments. Various skills involved for execution of excellent services include teaching, mentoring, community service, participation in professional associations as well as peer review. The scope of service provision entails set of skills such as problem solving, means of communication and building relationships at work place. Basis for recommendation The company utilizes Global strategy in cases where it experiences strong pressures in line of cost reduction and less pressure in the process of venturing into local markets. In such a case all strategies KKD applies including making processes are centralized. This strategy emphasizes on nature of monitoring, integration and coordination of activities within local markets. The company can gain competitive advantage through such strategy by automating production and whole delivery processes hence ensuring that products and services are efficiently supplied. This is ensured through reliable storage services and provision of real-time monitoring processes at all levels. Such strategy ensures improvement in stock and purchases coordination based on order cycles (Johlke and Dale 265-267). However, there is i ncreased costs and expenditure experienced due to movement of goods and services from centralized location to across borders. The challenge arises due to differences in tariff costs which largely depend on country’s legislation rules as well as fluctuations in foreign currencies. Based on Multi-domestic strategy, KKD should enter into partnership with other related industries for purposes offering integrated services within international market. Gaining competitive advantage in this case depends on effectiveness with which decentralization process is executed. Decentralization on decision making allows for easier modification of products depending on local demand and nature of competition present. At the same time, the strategy enables the company to utilize local knowledge and capabilities, for the purposes of satisfying needs and taste of local consumers. However, utilizing multi-domestic strategy easily leads to loss on product’s distinctiveness since local adaptati on keeps changing over a period of time. Additionally, there is increased spending owing to complexity experienced in coordinating a range of strategies across boundaries (Johlke and Dale 265-267).Advertising We will write a custom case study sample on Marketing: Kripsy Kreme Company specifically for you for only $16.05 $11/page Learn More Alternatives, Risks, and Assumptions KKD should also utilize transnational strategy in cases where the company requires expertise for the purposes of overcoming pressures from cost effectiveness as well as local market adaptation. In this case, gaining competitive advantage would require KKD’s supply team to comprise of experienced knowledgeable individuals capable of utilizing their advanced skills in monitoring and coordination processes down the supply chain. Such applications would ensure significant reduction in costs and improved speed in processing transactions as well as quick response towards consumer needs. Under this strategy, the company allocates assets and capabilities depending on benefits obtained from each specific activity (Starbucks Corporation). KKD as a service company markets its services depending on customer needs. The company sub-divides the market into segments making it easier to serve both ‘upstream’ and ‘downstream’ customers through its various means of transportation. Other processes should involve assurance that any approved intervention is rightly administered for purposes of maintaining high healthy standards and protection of consumer interests (Doole). Additionally, process of continuous review provides good basis since it serves as key safety area within different environmental set-ups. This is due to the fact that health pressures have increasingly affected the environment hence created some loopholes which at times provide potential sources of risk to consumers. One of the disadvantages revolves around maintenance of optimal balance in the process of locating activities within various target markets. This is since all comparative advantages from various activities within value chain should be harmonized for purposes of effective management. Strategic decisions seem complex due to decentralized nature of the systems within the company. Therefore, management should steer creation of acceptable brand within public domain. Works Cited Anderson, Richard. â€Å"Lessons from Kripsy Kreme.† Journal of Business Case Studies 4.4 (2008): 2-30. Print Burbridge, John, and Rich Coleman., Krispy Kreme Doughnuts (KKD). 2010. Web.Advertising Looking for case study on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Doole, Lowe, International Marketing Strategy, 2008. Web.. Johlke, Mark, and Dale Duhan. â€Å"Testing Competing Models of Sales Force Communication.† Journal of Personal Selling Sales Management 21.4 (2000): 265-277. Print. Starbucks Corporation, Company Profile: Reproduced in Business Source  Premier EBSCOhost. 2009. Web. This case study on Marketing: Kripsy Kreme Company was written and submitted by user Liam Richardson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.